THE BRIEF

James Ramsden was an up-and-coming foodie, chef and writer. Our task was to examine the current celebrity chef landscape, identify the holes, and position James to fill the gap. The goal is not to create another celebrity chef, but to create someone who brings something new and different to foodie culture. First we'd develop “Brand James” in the digital market, and then expand to TV and book publishing.

As of 2016, James is a successful food blogger/contributor to The Times, The Guardian, and is the owner of a wildly successful restaurant, Pidgin, which just received its first Michelin Star. 

 ROLE: Art Director

ARTICLES & PRESS:
James has written articles for The Times, Waitrose Food, and now has consistent food commentary in The Guardian.

• The Independent:  "50 Best Cookbooks"

• The Independent: "Young Blades: The Next Generation of Kitchen Creatives"

• Times: "40 Bloggers Who Really Matter"

James published his first book, "Small Adventures in Cooking", which can be bought here. His second book was released August 2013.
 

James' pop-up restaurant called "The Secret Larder" hosted a dinner party every two weeks. Spaces at the supper club sold out the first 6 months it was open (spring 2010). July 2014 was James' last Secret Larder dinner, after 4 years, 3 venues and almost 3,000 guests over the years. His new restaurant, Pidgin is now open with rave reviews and just received its first Michelin Star.