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Chromebooks are an incredible resource for any classroom, but it takes more than tools to make a classroom special. It takes a teacher.
Google wanted to create a campaign that celebrated the real star of any great classroom: great teachers. We traveled around the country and documented the stories of 4 special teachers: Teachers who teach engineering by building prosthetic hands for kids in need. Teachers who help students understand physics by creating a soap company. Teachers who explain the hero's journey by creating coloring books. Teachers who make art relevant by finding a canvas her students relate to.
We launched the campaign on World Teacher's Day with a sponsorship on Google's Homepage and in the first day alone achieved 60 million impressions of #ItTakesATeacher.
ROLE: ACD/Art Director
Chromebooks are an incredible resource for any classroom, but it takes more than tools to make a classroom special. It takes a teacher.
Google wanted to create a campaign that celebrated the real star of any great classroom: great teachers. We traveled around the country and documented the stories of 4 special teachers: Teachers who teach engineering by building prosthetic hands for kids in need. Teachers who help students understand physics by creating a soap company. Teachers who explain the hero's journey by creating coloring books. Teachers who make art relevant by finding a canvas her students relate to.
We launched the campaign on World Teacher's Day with a sponsorship on Google's Homepage and in the first day alone achieved 60 million impressions of #ItTakesATeacher.
ROLE: ACD/Art Director
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