Mailchimp believes that corporate responsibility is due for a reboot - that in order to make real impact, we have to change the way we think about how to give.

For the last 6 years, as a company, they’ve been testing a new methodology: Giving to local nonprofits directly, without restriction or regulation, and encouraging others to join in this new approach.

We were tasked with telling the world about this new way of giving. It was a complicated story to tell, but through a fun animated film and a dynamic website, we were able to get across our simple idea: Big Change Starts Small.

The film drove viewers to the campaign microsite to learn all about Mailchimp's method, their partners and ultimately, their impact.

The campaign itself drove +1.2% Awareness Lift & 3.7% AdRecall Lift for Mailchimp brand. Big Change Starts Small caught users attention more than any other 2020 Mailchimp campaign with a CTR of 0.24% versus 0.09%.

ROLE: Creative Director/Art Director

AWARDS:

D&AD - Wood Pencil (Animated)

D&AD - Wood Pencil (Illustration)

D&AD - Wood Pencil (Digital, 2023)

ADC - Gold Cube (Illustration - Animation)

SHORTLIST:

One Show - Shortlist (Craft, Animation)

PRESS:

Adage Creativity - Editors Pick

Adage - Top 5 Creative Brand Ideas You Need to Know Right Now

Forbes

Los Angeles Egotist

Stash Media

LBB