Two Teams. One Battle. All Hustle.

Peloton was introducing it’s first-ever head-to-head competition bike series, The Ride To Greatness. Over the course of 8 weeks, two teams trained together, played together, and strived to win together.

Our job was to help this series debut with a sense of arrival.

We designed every aspect: the name, logos, reversible team jerseys, campaign vis-id and promotional films. The response was overwhelming. The jerseys sold out in almost a day. Restocked, and sold out for a second time. And then for a third time as well.

Decide to ride for #teamActivate or #teamValidate…are you in?

ROLE: Creative Director