It’s not every day you’re working with the world’s biggest movie star, especially as both the subject AND client. Who else provides feedback via video message, while eating lunch, between takes on set of yet another blockbuster and after a 5am wakeup for a multi-hour workout? It was clear from the start there are few with stronger vision and harder grind than Dwayne Johnson.

I was brought in to work with DJ’s agency, Seven Bucks Creative, to help launch All Day Hustle, his apparel collection with Under Armour. We created a launch film, social assets and guided the entire style guide from photography to set design to logo lockups to in-store retail placement.

Our campaign launched and the collection sold out immediately. Build the Belief.

ROLE: Creative Director/Art Director/Designer

PRESS:

Fast Company

Uproxx